The corporate blog remains an important internet public relations tool for fast-growing companies in the U.S.
New data from the Center for Marketing Research at the University of Massachusetts Dartmouth shows that half of the Inc. 500 companies surveyed now have a corporate blog –that’s a steady increase from 45 percent in 2009, 39 percent in 2008 and only 19 percent in 2007.
The Inc. 500 is a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine. The Center for Marketing Research has been tracking social media adoption among the Inc. 500 for the past four years.
According to the researchers, blogging is now considered a mature tool in the social media arena, and companies have learned to use blogs effectively. For instance, Inc. 500 companies now show a “strong propensity” to engage with customers in the comments section.
Blogs aren’t as popular among the Fortune 500, yet. The Center for Marketing Research found that only about one-quarter (23 percent) of the Fortune 500 surveyed have a corporate blog –a rise of just one percent over last year.
More details from the 2010 study are available here.
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